This can be a great way to get insights and feedback directly from people who matter to your business. Plus, your audience can submit their questions and comments on your video in real-time. This notification can be a huge help in exposing your broadcasts to more of your followers. What’s more, followers who haven’t turned off Instagram Live notifications will get a message telling them when you go live. Remember, Instagram Live bumps your content to the first position in Stories at the top of user’s feeds. Okay, so Instagram is a powerful marketing channel – but what about Instagram Live ? Additionally, according to Instagram, 50% of users say they follow at least one brand on the platform.Īccording to Instagram stats for 2021, at least 80% of Instagram users rely on Instagram to decide whether to buy a product or service. The platform has 1 billion monthly active users. More than 500 million people use Instagram every day. So why should you use Instagram Live? The Power of Instagram Live for Businesses The image below of John Mayer performing on Instagram Live shows the viewer’s interface. To view an Instagram Live video, simply tap on the Story thumbnail. Any accounts that are currently live will include the “Live” icon. Instagram Stories are shown at the top of the feed. Instagram Live is a feature that works within Instagram Stories and allows users to broadcast live videos to other users on the platform.

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